Task
We were commissioned to develop the jersey design for TVB Stuttgart's sustainability game day on 19 October 2025 at the Porsche Arena. The aim was to create a design that not only stands out visually, but also communicates a clear message: social responsibility and first aid.
Project
Values
Skills
Sports
The Sustainability Game Day is more than just a handball match – it combines sport, environmental awareness and social issues. Jerseys made from 100% recycled polyester, a stadium powered exclusively by green electricity and a motto that draws attention to social responsibility make this event a special highlight. We have developed a design that makes these values visible while remaining playful and accessible.
Design
Guide
To
Wear
The design focuses on first aid – a topic that affects us all. The most important measures, from the recovery position to chest compressions, were visualised on the jersey, like a treasure map waiting to be discovered. The aim was to raise awareness and convey life-saving steps in a creative, understandable way.
Details
LINEAR
PATTERN
MESSAGE
The jersey has been designed with careful consideration of colour and graphics: Lavender for the body and sleeves contrasts with bold green on the collar, cuffs, side panels and shorts. Line graphics show first aid measures and make the design interactive. Black accents for sponsor logos, player names and shirt numbers ensure legibility and strong contrast. This is how aesthetics, functionality and message merge.
implementation
Jersey
action
awareness
Together with TVB Stuttgart, we hosted a first aid course at our office. The practical experience made the connection between jersey design, awareness and action even more tangible. Every line, colour and detail of the jersey was chosen with the aim of attracting attention and sharing knowledge at the same time.
Conclusion
Knowledge
Saves
Lives
The project shows that design can do much more than just look good. It can inform, inspire and convey socially relevant topics in a visually appealing and accessible way. With the jersey for the sustainability game, TVB Stuttgart combines sport, commitment and education – both on and off the field.
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