User-centered vehicle design
AUTOMOTIVE EXPERIENCE DESIGN
We always think one step ahead, design freely, experimentally, and bring visionary future scenarios to life. All competencies from our service portfolio are used here. Automotive and product designers work closely with the user experience team. The mobility of tomorrow will be shaped by holistic design.
User-centered design - from the inside out. Starting from the person in the vehicle, we first designed its most immediate points of contact, the seats. Then we questioned the interaction between the passengers and then shaped the user interface and overall interior. The exterior resulted in consequence of this and consistently continues the interior. The mobility of tomorrow will be shaped by holistic design. With this project, we are taking one more step into the future.