Project

design for
the bravest
racers

Mercedes-Benz Customer Solutions GmbH | Mercedes-Benz Bobbycar AMG GT

Rendering-which-shows-a-yellow-bobby-car-from-behind
Bobby-car-design-yellow-studiokurbos
  • customer

    Mercedes-Benz Customer Solutions GmbH

  • task

    Design development and production support

  • year

    2016

vision

the MERCEDES
AMG GT now in
small format

The Mercedes-Benz AMG GT combines a unique design with outstanding driving dynamics. In close cooperation with the designers from Mercedes-Benz, an AMG GT in a small format was created, making not only children's eyes shine.

Single-Displayed-Steering-Wheel-In-Black-Front-View
Detailed-front-view-of-yellow-mercedes-bobbycar-from-studiokurbos
Detail-view-of-yellow-bobby-car

aim

ergonomics optimized for children

The Bobby AMG GT contains design elements of the premium brand and inspires with best driving comfort, first-class equipment, and ergonomics that are optimized for the specific requirements for small racers.

Sideways-display-bobby-car-in-yellow-with-black-details
Bobbycar-design-studiokurbos

project

from paperwork
to finished
prototype

Starting with the translation of the original car’s design language into child-friendly proportions, studiokurbos designed the Bobby AMG GT and produced the prototype.

Two-employees-sitting-in-front-of-a-computer-watching-a-cad-bobbycar-is
Bobbycar-mercedes-AMG-cad-design-studiokurbos
As-grid-displayed-CAD-bobby-car-in-drawing-view
CAD-Bobbycar-design-studiokurbos

engineering

Bobby AMG GT
large
scene

In addition to CAD modeling, color and material design also took place at studiokurbos. The Bobby AMG GT entered the spotlight of the world for the first time at Paris Motor Show 2016.

Shown-sticker-of-a-bobby-car-for-Mercedes-AMG-in-black-with-texture
bobbycar-design-details-amg-studiokurbos

design process

View-from-multiple-drawings-from-different-perspectives-illustrated-bobby-car
View-black-steering-wheel-rendered-as-rendering
Side-display-bobby-car-in-yellow-from-mercedes-designed-by-studiokurbos
frontal-display-bobby-car-in-yellow-with-mercedes-star
In-side-front-view-photographed-yellow-bobby-car-with-mercedes-star
From-above-rendering-of-a-yellow-bobbycar-with-black-details
0000

Projects

DLR | New Generation Car

Marc Philipp Gemballa GmbH | Project “Sandbox”

Rumba | full design development