Digital brand identity for the sports car brand
WITH ITS OWN
Every development process for the 'look & feel' of a product begins with a phase of generating ideas. The first impression that users and drivers have of the technology decisively shapes their opinion. Targeted animations underline the character of the vehicle.
ui & ux
at the center
As a partner of Dr. Ing. h.c. F. Porsche AG, we are jointly responsible for the development and elaboration of various contexts, symbols, graphics, and functions. In addition to the attractive appearance, we also guarantee intuitive use. The trend: digital clarity, reduced design, focus on the needs and abilities of the users.
of the future
Mobility and the demands on driving experience will change over the next few years. New assistance systems allow the driver to devote himself to other tasks. Our challenges: converting the active driver into an 'active passenger'. Building drivers' and societies' confidence in autonomous vehicles. Designing the division of driving tasks between driver and vehicle.