Project
luxurious
Elektro
Mobility
Automobili Pininfarina GmbH | Pura Vision User Interface Design
Vision
Progress
in
Motion
Automobili Pininfarina recently unveiled the showcar "Pura Vision" – a milestone in luxury electric mobility. Designed as a conceptual masterpiece for upcoming luxury vehicles at Automobili Pininfarina, this E-SUV heralds a new era.
Concept
seamless
interface
connection
In close collaboration with Automobili Pininfarina, studiokurbos developes the UI design for their futuristic vision. Our experts have created an impressive world of motion that seamlessly spans across seven vehicle displays, establishing a cohesive information landscape. Interfaces have been crafted to captivate both drivers and passengers, immersing them in the field of digital mobility.
Design
dynamic
accents
Within the User Interface Design, we purposefully incorporate carefully chosen design elements to establish a distinct visual identity. Linear patterns and structures convey a dynamic visual message. The distinctive Pininfarina triangle is skillfully integrated into the design, appearing in an abstracted form as well.
Project
Futuristic
Aesthetics
The fusion of timeless elegance and modern aesthetics through the optical "Laser Effect" adds refined precision to the user interface. Simulated light projections create captivating motion and depth within the vehicle's interior, while Pininfarina's characteristic triangle pattern, combined with minimalist typography, preserves a consistent sense of elegance.
Design
From
Pura to
Furiosa
Ranging from "Pura" to "Furiosa," we see a contrast in play. The design enhances the driving experience, syncing with emotions, as different driving modes respond directly to speed. In "Pura" mode, a calming cityscape appears in gentle blue, while "Furiosa" exudes energy with vibrant red and focused elements.
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