Research Project | Rumba
in collaboration with AUDI AG, MAN Truck & Bus SE, Robert Bosch GmbH, Robert Bosch Automotive Steering GmbH, CanControls GmbH, OHP GmbH, Spiegel Institut Mannheim GmbH, studiokurbos GmbH, Hochschule der Medien Stuttgart, Universität Stuttgart, Würzburger Institut für Verkehrswissenschaften GmbH, CARIAD SE
The RUMBA funding project aims to redesign the interior as well as the driving experience for passengers during fully automated driving. Renowned project partners including Audi AG, Bosch GmbH and the University of Stuttgart are working closely together on the project.
Within the research project, a visionary vehicle concept was developed that transforms the interior into an experiential space. At the center of this concept are individuals with their unique needs and the impact on the driving experience in various driving situations. The interior is optimally adapted to individual usage scenarios, enabling new forms of communication.
The vehicle's uncompromising one-box design emphasizes the focus on the passengers. A long wheelbase and short overhangs characterize the proportions and make the design timeless and realistic. The desire for privacy from the interior concept is taken up by an extremely raised color gradient from the side into the window areas. The unobstructed view from inside to outside remains unaffected.
in the design
The visualization team at studiokurbos serves as the key hub in the design process, bringing together all disciplines for seamless virtual simulations. This enables testing of seat layouts, legroom, and more, offering all involved a multi-sensory experience of the project's scientific advancements.
The sensors - an essential component of autonomous driving - are visually highlighted and effectively staged. Graphically designed areas in black on the front, next to the front wheel, in the rear, and on the roof, creating a strikingly futuristic expression.