Project

immersive
real-time
Experience

Unity Software Inc. | HMI-Demonstrator & Virtual Showcar

interface-design-of-real-time-renderings-car-middle-on-road-with-graphics-around-dusk

Client

Unity Software Inc.
Task

User Interface Design & Virtual Showcar
Year

2023

Vision

intelligent
Electric
vehicles

As intelligent electric vehicles gain popularity, the very nature of cars is evolving from mere transportation machines to becoming a third space between home and workplace. Consequently, the role of the HMI (Human Machine Interface) and the communication between humans and machines becomes increasingly vital.

Concept

Interfaces
seamless &
intuitive

At the 2022 CIIE, Unity Technologies showcased the cutting-edge HMI Design which was developed in collaboration with the studiokurbos design studio. studiokurbos designed a virtual showcar for this 3D HMI system and participated in the HMI design tasks led by the Unity HMI team.” The infotainment demo takes automotive design to new heights by leveraging the power of 3D interfaces and Unity's real-time rendering capabilities.

two-hands-holding-a-tablet-with-the-interactive-hmi demonstrator-on-it

Design

Human
Machine
Interaction

Benefitting from the powerful real-time rendering capabilities of Unity's Application Generator, the developed intelligent cockpit system enables complete 3D interaction within automotive HMIs. From the immersive 360° view around the vehicle to the seamless integration with smart home systems, this approach enhances the user experience by providing seamless connectivity and an enhanced sense of reality.

tablet-shows-virtual-showcar-at-china-international-expo-booth-purple-mood

Insights

a-group-of-people-watching-the-hmi-demonstrator-one-man-sitting-in-the-seat-box

booth-with-several-booth-elements-and-large-screen-purple-atmosphere

monochromatic-interior-view-of-a-showcar-with-air-circulation-and-ui-design-graphics

interface-design-of-real-time-renderings-car-centered-on-schematic-road-with-graphics-around-it

0000

interface-design-of-real-time-renderings-car-middle-on-wet-road-with-graphics-around-dusk

Project

Focus
Interaction
Design

We approached this project with a holistic perspective, aiming to create a vehicle design that harmonizes aesthetics and functionality. A virtual show car was designed to frame and highlight the user interface. The focus remains on providing a user-centered experience. With meticulous attention to detail, we crafted an environment that elevates the driving experience and facilitates a seamless connection between the driver and the vehicle's advanced features.